Glass ceiling or partners in sabotage? While the glass ceiling
exists, very often women undermine their success by how they communicate
in the workplace. We've learned to dress for success but have we
learned the language of success? When Catalyst, a non-profit
organization dealing with women's issues asked.
"What holds women back from top management?" Fifty-two per cent said "Male stereotyping and preconceptions of women. "When they asked "How can women succeed?" Sixty-one
per cent said "Developing a style with which male managers are
comfortable. " It seems communication style is vitally important.Here are ten ways women weaken their image and what they can be do about it.
1. Too much head nodding-When women nod, they mean "I hear you,""I understand. " Men interpret head nodding as agreement with their ideas. Too
much head nodding will be perceived as weakness and may result in
miscommunication. Continual head bobbing creates a subliminal message
of submissiveness.
2. Uptalk-A rising inflection
at the end of a sentence sounds tentative, as if posing a question.
This is a real credibility killer. Women will not be taken seriously
with this vocal pattern. To speak with authority practice bringing the
voice down at the end of a sentence. American intonation patterns use a
downward inflection to declare or demand and a rising inflection to
question or indicate uncertainty.
This is not true for all
cultures. In Canada, India, Pakistan, France and China it is more
commonplace to hear the voice rise at the end of a sentence. This
pattern is sometimes used by American men in the South or by Generation
X. It is not effective for either sex.
3. Weak Language Tag
lines-Some communicators make a statement and then ask for validation.
"This is a good idea, don't you think? "We have the best team,
right?" Tag lines weaken conviction and authority. Eliminate them. Modifiers-Words
such as some, just, only, hopefully, and guess, minimize the message
and the messenger. "This is just a thought. " "I'm only a beginner,"
"Hopefully, I've done a good job," "I guess I have a question," are weak
statements. They signal a lack of confidence and tell the listener
that it's not very important. Constant apologizing is not appropriate
and will have the same effect. Weed out wimpy words and replace them
with powerful language. This is most commonly a female pattern, time to sound confident and full of conviction.
4. Allowing interruptions-Men
jump in and say what they think. They tend to interrupt more than
women. Women are more likely to allow themselves to be cut off and lose
credit for their ideas. Instead, they can say, "I'm not finished," "
Please hold your questions," "These interruptions break everyone's train
of thought" or continue talking and finish your point.
5. Not speaking up
(Waiting to be called on)-Still waters may run deep but in our business
culture, people who don't speak up are perceived as not knowing
anything. Commit to making one contribution at every meeting. It may
be as simple as underscoring a point or adding to what 's been said.
Some women wait to be called on or have difficulty taking the floor. It
may be necessary to interrupt to have your say. Do it. You must be
heard to be a counted.
6. Dressing too sexy-A
visual impression takes seven seconds or less. Clothing and appearance
are a visual shorthand. Women who wear spiked heels, low cut blouses,
heavy make-up, and micro-mini skirts are communicating sexual
availability rather than career mobility. To succeed in the workplace,
women must dress the part. You don't have to sacrifice femininity, but
don't appear too flashy.
The goal is to look professionally attractive. To achieve advancement, dress one level above your present position. If you are a supervisor, dress, like a manager. On the opposite end of the continuum, executive women may dress too frumpy. At senior levels it's no longer what you know but who you are as a leader. If a woman executive doesn't look the part, she'll lose respect and credibility.
The goal is to look professionally attractive. To achieve advancement, dress one level above your present position. If you are a supervisor, dress, like a manager. On the opposite end of the continuum, executive women may dress too frumpy. At senior levels it's no longer what you know but who you are as a leader. If a woman executive doesn't look the part, she'll lose respect and credibility.
7. Too soft spoken-A soft or breathy voice may sound sexy but it indicates insecurity or lack of confidence, Breathe
from the diaphragm and project the voice so that every person at the
meeting can hear. If they have to strain to listen, they will tune you
out. A speaker loses conviction when ideas are presented in a soft
voice. Confident women project their voices.
8. Allowing others to take credit for ideas-A
common complaint of women is that men take credit for their ideas.
When this happens women must learn to speak up and claim their
contributions. "Excuse me, I just said that a minute ago. " "How is
that different from what I just proposed?" Do not sit quietly while
someone intercepts your idea.
9. Weak Body posture-Cute
gestures such as shrugging shoulders, not making direct eye contact,
standing with one leg crossed at the ankle and a weak handshake will
weaken one's visual impact. Men naturally take up more space. Hold
your ground. Stand tall and sit up straight, make direct eye contact
and ground your energy. Channel nervousness by using hand gestures
about the waist. Act like you belong. You have a right to be there.
10. Avoiding public speaking.
This is one of the biggest mistakes women can make in their careers.
Men don't have a glass ceiling. Public speaking is an opportunity for
visibility and equal exposure. Confront your fear, get some coaching,
and get out there and shine.
Diane DiResta, President of New York based DiResta
Communications, Inc. helps executives to speak with authority and
connect with passion to achieve business results and with women who want
to make it in a mans world. She is the author of Knockout Presentations: How to Deliver Your Message with Power, Punch, and Pizzazz (Chandler House Press). and Conversations on Success (Insight Publishing)
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